Tina Powell, companion and chief of group at Intention.ly, a progress consultancy and advertising company for monetary advisors, handed away Thursday evening after a protracted battle with most cancers.
Kelly Waltrich, Powell’s enterprise companion and founder and CEO of Intention.ly, made the announcement on LinkedIn Friday morning.
“It’s unimaginable to place into phrases what she meant to me, my household, our staff, our purchasers and so many individuals throughout this trade,” Waltrich wrote. “Tina had a uncommon present. She may make folks really feel like they mattered. She believed in others earlier than they believed in themselves. And he or she confirmed up for folks even when she was carrying greater than anybody realized. She taught me so many issues, however most significantly, what it means to go away each room, each enterprise and each individual higher than you discovered them.”
“Our trade misplaced an incredible individual,” mentioned Suzanne Siracuse, founder and CEO of Suzanne Siracuse Consulting. “Her authenticity, optimistic perspective and work ethic made her not solely likable but additionally a extremely revered member of our group. I’m not certain why horrible issues occur to such good folks like Tina, however I do know her legacy of being variety, good, humble and actually wanting the perfect for folks will reside on perpetually. I’m grateful to have had the privilege to know her.”
In early April, Waltrich mentioned on social media that Powell was within the final days of her battle with most cancers. She was first identified with lung most cancers in 2023, after receiving a full-body scan. She survived that bout of most cancers, and she or he shared her story on an episode of The Wholesome Advisor podcast. However the most cancers returned.
She joined Intention.ly in 2023 when the corporate acquired C-Suite Social Media, Powell’s digital advertising and social media consultancy. Previous to beginning her personal agency, she was a companion and head of promoting and enterprise improvement with Beacon Wealth Administration, a registered funding advisor in Hackensack, N.J., which was acquired by Mercer Advisors in 2018. She was married to Mark Germain, former CEO and founding father of Beacon.
She was additionally the host of the Within the Suite podcast, which featured interviews with high girls leaders in enterprise and the wealth administration trade. She served as an inaugural choose for the Wealth Administration Business Awards.
“When Kelly Waltrich began Intention.ly, we knew monetary providers companies deserved greater than random advertising techniques and disconnected concepts pretending to be progress,” Powell wrote on LinkedIn two weeks in the past. “We believed companies wanted an actual progress engine—one constructed on technique, storytelling, visibility, relationships and execution that truly drives enterprise ahead. 5 years later, what makes me proudest isn’t simply the expansion of the corporate. It’s the folks behind it.”
Powell had a serious affect on the wealth administration trade, particularly round advertising greatest practices and the way monetary advisors can use social media.
She was beloved for her optimistic perspective and heat character. The tributes to her got here pouring in on social media.
“She’s taught me a lot about what it means to guide with private contact,” mentioned Joe Steuter, chief of consumer technique and communications at Intention.ly, in a social media video. “The extra that we are able to lead with that non-public contact with each interplay we share, the extra now we have this skill to go away an impression and make an affect, make ourselves recognized and remembered.”
“Few folks have made such an affect,” wrote Julie Littlechild, founder and CEO of Absolute Engagement. “And whereas I’m hurting, my coronary heart goes out to her lovely household, ‘her Mark,’ and the staff she liked at Intention.ly.”
“Tina’s affect has left an indelible mark on the trade. Her presence, positivity, power and talent to construct group are unmatched,” wrote Randy Lambert, companion and head of RIA options at Intention.ly.
She’s survived by her daughter Rachel, son Dave, three grandchildren and husband Mark.
