Remodel Your Company with EZLynx Electronic mail Content material Help

This publish is a part of a sequence sponsored by EZLynx.

For impartial brokers, crafting the right electronic mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising marketing campaign—will be surprisingly time-consuming. Ensuring each message hits the mark can eat into worthwhile time and shortly turn out to be a irritating drain on productiveness.

A research by We Are Talker and Slack discovered that the typical small enterprise worker spends greater than 10 hours every week drafting emails. In the meantime, McKinsey studies that 28% of the typical workweek is dedicated to managing emails. Over the course of a month, or a yr, that’s a staggering period of time spent writing content material that shoppers won’t at all times learn.

That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA Electronic mail Content material Help leverages the ability of AI and integrates seamlessly with the EZLynx administration system that can assist you craft efficient messages in seconds.

Attending to Know EVA: Electronic mail Content material Help

So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—quick, medium, or lengthy. From there, merely enter a couple of key phrases or a brief immediate that describes the subject of your required message. You possibly can kind your request identical to you’re chatting with a coworker. You would possibly ask: ‘Craft me an electronic mail about upcoming coverage renewals’ or ‘Create an electronic mail for the next matter: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a refined electronic mail.

For Invoice Richards, Chief Options Officer of Group Insurance coverage LLC, the ready-to-send nature of EZLynx’s Electronic mail Content material Help instrument saves him worthwhile time he would in any other case spend brainstorming and enhancing emails from scratch. “I needed to jot down an electronic mail to considered one of my shoppers about voluntary advantages, so I simply made a rapid request to the AI,” he defined. “It gave me a bullet-point record of the whole lot I used to be searching for, and I had an electronic mail able to go that required little or no tweaking.”

You is perhaps considering, ‘assist with writing emails sounds nice—however what if I don’t even know what matter I wish to write about?’ EVA Electronic mail Content material Help has an answer for that too. If you happen to’re caught on what to jot down—whether or not it’s to a person shopper or a part of a mass advertising electronic mail—the characteristic’s built-in Content material Template Library is right here to assist spark inspiration, making it straightforward to get began even whenever you’re uncertain the place to start.

EVA’s Content material Library presents a variety of prompts, from welcoming new shoppers to your company and group engagement emails (like showcasing how your company provides again), to gross sales and service-oriented messages, together with tips about explaining underinsurance or serving to shoppers get probably the most safety from their house and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a steered immediate you should utilize as-is or customise to raised fit your wants.

Establishing a Constant Tone and Type

Whereas EZLynx’s Electronic mail Content material Help is a strong time-saver, it additionally performs an important position in making certain consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will assist you to to succeed in out to shoppers extra usually, growing engagement and constructing belief as shoppers see you as a dependable professional at all times looking for his or her wants. Moreover, Electronic mail Content material Help ensures a constant model in all of your electronic mail communications.

In lots of organizations, totally different group members naturally write in several methods: some use a proper tone, others write extra casually; some go into nice element, whereas others desire to maintain issues quick and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified instrument as a substitute of being written from scratch by a number of folks, your company can keep a cohesive voice throughout all shopper emails— giving shoppers a well-recognized expertise each time they work together along with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his group. As a result of EVA Electronic mail Content material Help is constructed immediately into the EZLynx Administration System, group members can simply view, collaborate on, and refine emails collectively in actual time. “Typically I are likely to word-vomit,” Ferrara admits. “However Electronic mail Content material Help takes what I’m attempting to say and makes it a lot clearer. I can work with my group, share the messaging we’re creating, and fine-tune it collectively—which is fairly cool.”

Conserving Communications in One Simple-To-Use-Platform

Content material help instruments are large timesavers for an impartial agent—however having these instruments constructed immediately into your company administration system will be game-changing. With EZLynx, there’s no have to waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help instrument is totally built-in into EZLynx, so you may effectively handle shopper communications with out disrupting your workflow.

Ferrara shared how this integration has impacted his group: “We’ve determined to modify to EZLynx solely for our electronic mail campaigns. Our previous system relied on AI to generate emails, however now with EZLynx’s new electronic mail marketing campaign, we are able to streamline the whole lot into one platform.”

EVA isn’t nearly saving time—it’s about reclaiming it so you may deal with what actually strikes the needle: rising your small business and constructing stronger relationships with shoppers. If you happen to’re able to wave goodbye to author’s block and elevate your company, give EVA Electronic mail Content material Help a attempt at present.