Double the Donation not too long ago facilitated the third annual Office Giving Concept Change. This was a possibility for nonprofits, faculties, and different fundraising teams to share their finest matching present, volunteering, and payroll giving supplies and be impressed by their friends’ concepts.
Why?
Office giving is a strong device for fundraising organizations, permitting them to maximise donations and have interaction supporters extra deeply. Nonetheless, few organizations are actually maximizing their potential, and an absence of promotion is a number one purpose why.
Over the previous three years, greater than 100 nonprofits and faculties supplied their finest matching gift-enabled giving kinds, e mail promotions, social media graphics, and extra. On this weblog put up, we’ll stroll via a few of the most inspiring examples.
We’ve grouped submissions based on the next classes:
Let’s discover them beneath! As you browse, ensure to remember which components can translate to your personal workforce’s technique.
Notice: Many organizations use Double the Donation’s instruments to streamline their efforts and improve their office giving promotions. Not a shopper but? No worries! Click on right here to get began.
Web site Presence
Your web site is the digital entrance door of your group. By integrating matching present instruments immediately into your navigation, donation flows, and devoted touchdown pages, you make sure that the chance to double a donation is seen at each stage of the supporter’s on-line journey.
Matching Reward Touchdown Web page – Humane World for Animals
The Humane World for Animals matching present web page promotes company matching with a transparent, impactful message: “Match your present, double your affect.” The web page features a search device for donors to simply examine if their employer affords matching presents, highlighting the potential for them to extend the worth of their contribution. The useful resource additionally addresses frequent FAQs about matching presents, which is a good way to additional educate and information donors.
Key takeaway: A devoted matching presents web page can function an academic hub for donors, offering all the knowledge they should benefit from matching present alternatives. In revamping their office giving technique, Humane World for Animals uncovered greater than $225,000 in match-eligible presents!
‘Methods to Give’ Web page – Bradley College
Bradley College’s “Methods to Give” web page successfully highlights matching presents as one of many main methods to contribute, making it simple for donors to study this system and take motion. The web page gives detailed directions, together with a name to motion for checking matching present eligibility with a easy search device.
Key takeaway: Together with matching presents as one of many prime giving choices in your “Methods to Give” web page ensures that donors are conscious of the chance from the start. It’s necessary to supply clear, actionable steps in order that donors can rapidly decide if their presents may be matched, making the donation course of much more rewarding.
Office Giving Web page – Sound Generations
Sound Generations’ office giving web page takes a proactive method by educating potential donors about matching presents and offering a direct hyperlink to examine if their employer affords an identical program. The web page additionally encourages donors to achieve out if their firm shouldn’t be listed, guaranteeing that the group can constantly develop its pool of company companions.
Key takeaway: A devoted office giving web page is a superb approach to streamline the matching present course of and get donors concerned in different office giving applications. Offering clear directions and inspiring donors to inquire about unlisted firms fosters a way of involvement and will increase the probability that donors will pursue matching presents and past.
Donation Kind – La Salle College
This donation type from La Salle College does a wonderful job of incorporating matching present info immediately on the donation web page. It features a checkbox asking donors if their employer will match their donation, and gives an embedded search device for them to simply discover out if their employer participates in matching present applications. By together with this function on the level of donation, the college encourages donors to examine for matching presents earlier than they finalize their contributions.
Key takeaway: Together with an identical present checkbox immediately in your donation type will increase the probabilities of donors taking the required steps to safe a match. Make it simple for donors to examine their eligibility in real-time throughout the donation course of, guaranteeing that matching present alternatives aren’t neglected.
Affirmation Display – Blue Faery
After a donation is made, Blue Faery makes use of its affirmation display screen to immediate donors to examine if their employer affords matching presents. The inclusion of a search device proper on the affirmation web page makes it simple for donors to right away observe up and maximize their contribution.
Key takeaway: By capitalizing on the second when a donor is most engaged and the donation is contemporary of their thoughts, you present a simple subsequent step for them in your affirmation display screen. Incorporating an identical present search device on the web page additional simplifies the method, encouraging fast motion.
Weblog Put up – Lehigh College
This testimonial weblog put up from Lehigh College does a wonderful job of weaving private tales into the promotion of matching presents. By sharing successful story of donors who’ve used matching presents to amplify their contributions, the put up gives social proof of how impactful matching presents may be. This methodology personalizes the expertise, displaying potential donors the real-world affect of taking part in these applications.
Key takeaway: Utilizing testimonials in weblog posts is a strong approach to humanize the matching present course of and exhibit its tangible advantages. When donors see how others have efficiently used matching presents to maximise their affect, they’re extra more likely to be impressed to take motion themselves.
And Lehigh’s outcomes have been astounding! The college reported attaining a greater than $37,000 improve in matching present income 12 months over 12 months.
Navigation Menu – Resolve
On this instance, the matching present choice is prominently featured in Resolve’s navigation menu. By including “Worker Matching Items” as a visual and easy-to-access choice, the group ensures that guests can rapidly discover details about matching present alternatives. This methodology of placement will increase visibility and encourages guests to discover the matching present course of at any level throughout their go to to the location.
Key takeaway: Incorporating matching presents immediately into the web site’s most important navigation menu ensures that it’s all the time seen and simple for guests to seek out. This refined however efficient placement will increase consciousness and encourages potential donors to take motion with no need to seek for info.
Matching Reward Occasion Touchdown Web page – Hirshberg Basis for Pancreatic Most cancers Analysis
To make sure that eligible occasion donations are efficiently matched, the Hirshberg Basis for Pancreatic Most cancers Analysis applied a Matching Items web page on its peer-to-peer fundraising microsite, full with an identical present search device and an outline of the applications. To mitigate any confusion, the fundraising workforce even gives the right title and tax ID quantity that a person ought to use when submitting their matching present requests.
Key Takeaway: Remember to point out matching presents with a devoted callout in your occasion or marketing campaign pages. Even higher? Set up a separate matching presents web page in your occasion website to make sure your viewers is uncovered to the concept and supplied with the required info to get began.
Digital Outreach
Assembly donors the place they spend their time (of their inboxes and on their cell gadgets) is the important thing to excessive conversion charges. These examples spotlight how personalised follow-up emails, newsletters, and SMS campaigns can present well timed reminders that flip a typical present right into a matched one.
Donation Comply with-Up Electronic mail – Meals For The Poor
This devoted matching present e mail from Meals For The Poor is personalised and instantly related, reminding the donor that their employer might match their present. The e-mail consists of easy directions to start out the matching present course of and gives a hyperlink to make it simple for donors to take the subsequent step.
Key takeaway: Comply with-up emails are essential for guaranteeing donors don’t overlook about matching presents. Sending a customized and well timed reminder, proper after a donation is made, can considerably improve the probability that donors will observe via with submitting their matching present requests.
Digital Publication – Meals Finders
The publication from Meals Finders successfully promotes matching presents by offering clear details about this system, together with a direct hyperlink to examine eligibility. It encourages donors to double their affect by reminding them of the ability of matching presents, utilizing a pleasant tone, and providing an easy name to motion.
Key takeaway: Incorporating matching present info into newsletters is usually a highly effective device. By conserving the message brief, clear, and actionable, nonprofits guarantee donors are reminded concerning the availability of matching presents. This may be simply replicated by including a devoted part in your subsequent publication with a hyperlink to your matching present search device.
Volunteer Publication – FIRST
Of their January “Volunteer Month” version, FIRST makes use of its quarterly publication to have a good time the deep affect of its supporters whereas introducing methods to increase that affect within the new 12 months. By framing office giving as a approach to go above and past, the group seamlessly blends a thank-you message with a name to motion. The publication highlights that employer applications can double each monetary donations and volunteer time, offering a number of pathways for supporters to extend their worth to the mission.
Key Takeaway: Seasonal or milestone-based newsletters (like Volunteer Month) are perfect for introducing office giving. Doing so presents your group as a complicated accomplice within the donor’s philanthropy, whereas the deal with extending affect makes the request really feel like a pure extension of the volunteer’s present dedication.
Electronic mail Signature – Pocock Basis
By incorporating an identical present reminder in an e mail signature, George Pocock Rowing Basis ensures that the message is constantly communicated throughout all e mail interactions. The data is evident, and the P.S. gives an extra nudge, encouraging donors to benefit from matching present applications.
Key takeaway: Together with matching present particulars in e mail signatures is a low-effort however extremely efficient technique. Whether or not in particular donor communications, thank-you emails, or routine outreach, this easy addition can improve consciousness and encourage extra donors to inquire about matching presents.
Matching Reward SMS Reminders – Save the Kids
In accordance with Nonprofit Supply, cell donations have elevated by greater than 205% up to now 12 months, and 51% of nonprofit web site visitors originates from cell gadgets. This textual content message marketing campaign from Save the Kids demonstrates the benefit with which an identical present may be requested proper from a donor’s cell machine. A person receives one or each of the texts beneath and may provoke their match with out hesitation just by clicking the supplied hyperlink.
Discuss frictionless giving experiences!
Ultimately, Save the Kids reported that the textual content message had an above-average click-through charge of two.7% and garnered greater than 1.5K distinctive clicks. Plus, the trouble generated an estimated $2.7k in income earlier than matches have been accounted for!
Key Takeaway: Implement a multi-channel engagement method by incorporating SMS into your outreach technique, alongside customary follow-up emails and different strategies. Double the Donation at present affords automated SMS messaging for its Enterprise-level customers. ? Be taught extra about upgrading your account right here.
Social Content material
Social media is a strong device for storytelling and awareness-building. By sharing donor spotlights or utilizing eye-catching graphics in your social feeds, you may educate your broader group and supply the social proof that conjures up others to become involved.
Matching Reward Put up – Gateway Basis
This social media put up from the Gateway Basis grabs consideration with an impactful visible and a transparent name to motion. It successfully communicates the potential to “multiply your affect” via matching presents, urging followers to examine if their employer participates in such a program.
Key takeaway: Social media is a good platform to achieve a large viewers and lift consciousness about matching present alternatives. Together with statistics (e.g., “26 million folks work for firms with matching present applications”) makes the message much more compelling.
Company Volunteering Social Put up – BEDS Plus
This LinkedIn put up from BEDS Plus Inc. targets a particular subset of supporters: volunteers. It makes use of an informative infographic to elucidate how time may be transformed into funds via company volunteer grants and volunteer day off. By highlighting that many firms match hours with donations, the put up encourages supporters to “assist twice as a lot” with no need to open their very own wallets.
Key Takeaway: Don’t restrict your office giving promotions to monetary donations. Selling volunteer grants is a implausible approach to interact your most energetic supporters and unlock extra hidden {dollars} to your mission. Utilizing easy, side-by-side visuals to elucidate several types of help helps demystify the method for the typical supporter.
Payroll Giving Social Put up – San Francisco SPCA
The San Francisco SPCA leveraged the “New 12 months, New Resolutions” season to advertise automated payroll deductions. By framing office giving as a easy, life-saving decision, the put up connects a donor’s routine monetary habits (each pay interval) to long-term affect for shelter animals. Plus, it makes use of a high-emotion visible and a well timed seasonal hook to drive visitors to their eligibility search device.
Key Takeaway: Timing is the whole lot. Aligning office giving asks with cultural moments, resembling New 12 months’s, makes the decision to motion really feel related and pressing. Selling payroll deductions is a brilliant transfer for recurring income, because it encourages a “set it and overlook it” mentality that gives constant, life-changing help.
DAF + Matching Reward Social Put up – Soymas Basis
The Soymás Basis takes a complicated method by positioning company matching alongside Donor-Suggested Funds. This put up speaks to good giving and technique, encouraging donors to seek the advice of with monetary or wealth advisors to maximise their affect. The skilled, clear aesthetic reinforces the message that matching presents are a key a part of a well-rounded philanthropic technique.
Key Takeaway: Elevate the dialog round company matching by grouping it with different high-impact giving automobiles like DAFs. This appeals to main donors and people in search of a “smarter” approach to give. Reminding donors that these instruments “multiply generosity” frames office giving as a strategic win-win for each the donor and the group.
Matching Reward Video – Oklahoma Metropolis Museum of Artwork
The OKCMOA, or the Oklahoma Metropolis Museum of Artwork, created a one-minute informational video that was then embedded immediately on its matching presents web page. This useful resource gives a fast overview of the matching present alternative, its advantages to nonprofits, and the way donors can decide their eligibility and subsequent steps utilizing Double the Donation’s matching present database.
Key Takeaway: Take a multimedia method to your group’s devoted matching presents web page. We advocate incorporating a mixture of textual content, video, and graphic components to finest grasp and retain your viewers’s consideration whereas they study matching presents in your website. Double the Donation purchasers may even entry a free, pre-made matching present video (plus a ton of different graphics and supplies) or request a custom-branded model for a payment inside the platform.
Bodily Property
In an more and more digital world, tangible touchpoints can lower via the noise. From high-impact junk mail and journal advertisements to “thanks” postcards that shut the loop, these bodily supplies present an expert and memorable approach to hold matching presents prime of thoughts.
Matching Reward Mailer – Randolph Faculty
This junk mail piece from Randolph Faculty makes use of a enjoyable and fascinating theme (“Rating Extra with Matching Items”) and highlights the worth of matching presents with a gorgeous visible. It additionally immediately informs donors that their employer might match their present, encouraging them to search for extra particulars in an enclosed informational sheet.
Key takeaway: Junk mail may be an efficient approach to promote matching presents and break via the digital litter, particularly when it’s partaking and simple to know. Utilizing a transparent, easy message, together with matching present kinds or an info sheet, ensures that donors can take fast motion after they obtain your mailing.
Donation Thank-You Slip – Institute for Justice
The Institute for Justice promotes matching presents via a devoted “buckslip” (or a small, impactful printed insert) included in each donor thank-you letter. This touchpoint serves as a secondary name to motion whereas the donor continues to be feeling the optimistic reinforcement of their preliminary present. The design contains a scannable QR code and a direct URL, bridging the hole between a bodily mailer and the group’s digital sources.
The outcomes? This easy addition led to an 80% improve in views to the group’s matching present touchdown web page and a gradual 60% improve in search widget conversions.
Key Takeaway: The “thanks” second is without doubt one of the simplest instances to say matching presents. By inserting a devoted piece of collateral into present stewardship mailings, you attain donors when their engagement is highest.
Matching Reward Acknowledgment Postcard – UNCF
There are lots of shifting components with regards to getting a present matched. Thanking your donors for his or her involvement permits you to talk your gratitude and shut the loop at every step of the method. UNCF makes a concerted effort to thank its matching present donors at a number of touchpoints all through the supporter journey. This consists of upon the submission of their matching present request and after the corporate has paid out the matching donation.
To finest seize the recipient’s consideration and convey their message, the group makes use of a well-designed postcard (or two!).
Key Takeaway: Displaying appreciation is important for any donor relationship, and speaking gratitude to your matching present donors is essential for retaining their help in the long term. As you achieve this, keep in mind that they went above and past in requesting an identical present. You, too, ought to go above and past in your thanksgiving.
Journal Advert – The Nature Conservancy
The journal advert from the Nature Conservancy successfully promotes matching presents with a catchy phrase and an informative description of how matching presents can double and even triple a donation. It’s visually interesting and consists of all mandatory info with out overwhelming the reader.
Key takeaway: Journal advertisements may be a good way to focus on particular audiences, particularly if the advert is positioned in publications learn by potential supporters. Protecting the message concise whereas specializing in the worth of matching presents ensures that the reader rapidly understands the profit and is inspired to take motion.
Incentive-Primarily based Match Drive – Scouting America
The matching present drive hosted by Scouting America emphasizes the significance of matching presents in a dynamic and community-focused method. It clearly communicates the steps for getting concerned and encourages donors to examine if their employer will match their contribution, offering an additional incentive with a reward (branded Scouting America socks).
Key takeaway: Match drives with an interesting incentive (like unique rewards) can spark pleasure and improve participation. Nonprofits ought to create clear campaigns with outlined targets and encourage donors to take part in matching present applications to realize these targets.
Remaining Ideas & Subsequent Steps
Because the above examples from the Office Giving Concept Exchanges exhibit, there are quite a few methods for nonprofits and faculties to innovate and improve their matching present efforts. By implementing the methods highlighted above, organizations can unlock extra funding, strengthen relationships with donors, and drive larger group affect.
All in all, we hope these insights have impressed you to carry your matching present efforts to new heights. Keep tuned to take part within the subsequent Change!
Within the meantime, try these extra sources to develop your data of all issues matching presents:
