It’s ironic that we’re a agency with ten content material creators and all these large blogs however we’ve by no means actually paid a lot consideration to what our company website seems to be like or the way it works. It was simply at all times an afterthought. Till at present.
Our outdated website was effective. It simply didn’t do something for anybody. A spot for purchasers to log in or to place a face with a reputation. There was no storyline, no emotional sweep, nothing showcasing our folks or our tradition. RWM is likely one of the most fun, particular locations in all of economic recommendation (I’m biased, however nonetheless), and that needed to come throughout in the best way we introduced ourselves on-line. That was the task.
We put our Chief Working Officer and knowledge analytics boss Nick Maggiulli accountable for the undertaking. He nailed it! Particular thanks to steer designer John Saunders and all of the folks at 5Four Digital for taking our imaginative and prescient and turning into one thing usable and enjoyable.
Lots of people I’ve proven it to have stated there’s a bit of little bit of an Avengers Assemble! vibe with the best way our characters are entrance and heart in entrance of the Manhattan skyline and after I heard it, I noticed it instantly.
Serving to buyers make nice choices and saving them from hurt is what we’ve at all times been about, because the agency’s founding ten years in the past. And we nonetheless stand on it. Now and ceaselessly.
