the JustGiving Information to London Marathon 2027 – JustGiving Weblog


Our brand-new London Marathon 2027 information is right here: all the things your charity must plan earlier, elevate extra, and provides your fundraisers the very best expertise but.

London Marathon is the UK charity sector’s greatest fundraising second: JustGiving fundraisers raised an astonishing £43 million in 2026, with donations nonetheless coming in.

Now, it’d really feel early, however functions for 2027 are already open. And our information exhibits one factor clearly: fundraisers who arrange pages early elevate extra money. Which means your charity’s 2027 Marketing campaign Web page may very well be getting donations for subsequent yr, at this time!

And at this time we’re launching the playbook for London Marathon 2027: your important information for planning, launching, and selling a profitable fundraising marketing campaign. Obtain it free of charge now.

Get your free information

Your playbook for a standout London Marathon 2027 fundraising marketing campaign.

What’s contained in the information?

Whether or not you’ve got a full allocation of charity locations or a smaller crew of poll runners, that is your end-to-end roadmap for fundraising success. Inside, you’ll discover ways to:

  • Create a tremendous, branded Marketing campaign Web page to convey collectively all of your fundraising and donations.
  • Use our confirmed fundraising timeline to see what to do, and when.
  • Streamline your software and onboarding processes.
  • Develop web page creation and activation earlier (when it has the largest impression).
  • Elevate extra at each stage, from pre‑Christmas momentum to the race‑day surge.
  • Ship standout stewardship that helps lengthy‑time period retention.

Plus, actual examples of profitable campaigns and stewardship from charities like yours.

What’s new for 2027?

London Marathon fundraisers constantly select JustGiving as their platform of selection. Right here’s what’s new on this yr’s information…

  • Up to date London Marathon insights and efficiency benchmarks.
  • Enhanced steering on rising web page creation, activation, and worth.
  • New instruments for charities together with pre-written e mail templates, social templates, unique JustGiving-funded incentives, and devoted supporter journeys.
  • Contemporary Marketing campaign Web page inspiration from main London Marathon charities

The whole lot you’ll want to profit from the massive day in 2027!

Image of a runner smiling and running on a sunny day in London, with Big Ben and two red double-decker busses in the background
Your charity’s greatest London Marathon but begins right here!

Success is constructed early…begin planning now!

Success in London Marathon is constructed by means of early planning and doing the best issues on the proper time. Get the information now to begin constructing your greatest London Marathon but in 2027.

Get your free information

Your playbook for a standout London Marathon 2027 fundraising marketing campaign.

Please notice: figures quoted relate to fundraising exercise on JustGiving solely and embody Present Support. JustGiving is one in all many fundraising platforms that individuals can select from when fundraising for occasions such because the London Marathon.

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