London Marathon 2026 was one other unimaginable occasion for the JustGiving neighborhood. Listed here are the beautiful outcomes…
That’s proper: the JustGiving neighborhood did it once more. In 2026, 1000’s of passionate JustGiving fundraisers raised £43 million (and counting), turning months of laborious work into actual affect for the causes they care about.
14,000 Fundraising Pages had been set as much as profit over 2,600 charities. And we’re not completed…donations from the 2026 occasion are nonetheless pouring in.
So if you happen to had fundraisers in London Marathon, a huge congratulations to you and your crew on all of your laborious work. Thanks and nicely completed.
Let’s try some highlights from this 12 months’s occasion.
What outlined London Marathon fundraising in 2026
JustGiving is persistently the primary alternative for London Marathon fundraisers, with the vast majority of the occasion’s fundraising occurring right here. And we couldn’t be prouder to assist charities like yours in repeatedly smashing targets.
Listed here are just a few traits we observed because the London Marathon campaigns went on.
Profitable charities began early
Charities driving success arrange their Marketing campaign Pages early – as in, Might and June the earlier 12 months! They leveraged the entire 12 months to construct supporter relationships and lift more cash, and used our electronic mail templates and timeline to maximise donations on key dates.
Fundraisers informed the world about their “why”
And that authenticity went a great distance. Fundraisers raised more cash by linking their health apps to their pages, then saved the updates flowing with photographs and thank-yous. Up to now, fundraisers in 2026 have achieved a median web page worth of £2,700…a 14% rise vs 2025!
Race day was icing on the cake
Donation exercise surged, rising day by day within the lead-up to London Marathon, then peaked on the day of the race!
Did you’ve got London Marathon fundraisers this 12 months? Now’s the time to comply with up! Get our pre-written electronic mail templates to find precisely what to ship and when.
Charity examples from London Marathon 2026
Try just a few examples of charities who grabbed our consideration (and raised a heap of cash for his or her trigger) in London Marathon 2026.
NSPCC created a Marketing campaign Web page that celebrates their fundraisers, shares their affect, and places their branding entrance and centre. In addition they gave folks a transparent path to several types of assist: be a part of our London Marathon crew if you happen to’ve obtained a spot or donate as an alternative.
WellChild present how highly effective a easy “procuring listing” of affect will be! Clear donation quantities tied to particular sorts of assist helped donors rapidly perceive the place their cash went.
Evelina London Youngsters’s Charity leveraged all their web page’s story options – hyperlinks to affix their Strava Group, quotes, photos, and headings – to make their Marketing campaign Web page a powerful fundraising hub.
There’s a robust “why” behind each medal
Folks confirmed up for his or her causes in 2026. We noticed first-time finishers, artistic supporters, and notable names mix for an enormous affect.
Alongside accepting donations for his “Crowd Fund a Crowd Scene” mission, Dan Woodger additionally took submissions for characters he’ll embrace in an enormous illustration of the London Marathon crowd!
Comic Fern Brady ran the marathon for Autistica to assist fund autism analysis by way of issues like psychological well being assist, accessibility, and longevity.
And Lloyd Martin continues to encourage the world together with his operating, fundraising…and dance strikes! In 2024, Lloyd set the world document because the youngest individual with Down Syndrome to finish a marathon and accomplished one other London Marathon in 2025 and 2026. Watch the clip! 👇
New JustGiving options for extra fundraising
Alongside £10,000+ in bonus donations, particular medal web page totalisers, social shoutouts, and training plans by way of our partnership with Runna, we launched just a few issues to make your fundraisers’ assist occasion stronger. Try our new social media templates, milestone updates, and Add to Pockets offline sharing device!
Thanks for making a distinction
We proceed to be impressed by the laborious work and coronary heart of our wonderful charities and fundraisers. Pascale Harvie, JustGiving President and Normal Supervisor stated:
“We’re blown away by the exceptional efforts from everybody that took half on this 12 months’s London Marathon.
Congratulations to everybody who took half, and on behalf of all our charity companions, thanks.”
Pascale Harvie, President & Normal Supervisor, JustGiving
Thanks for all the pieces you do to make good issues occur and we are able to’t wait to see what subsequent 12 months holds for you.
Looking forward to 2027…
London Marathon companions and organisers are exploring a one-off two-day format for the 2027 occasion… Watch our London Marathon fundraising hub for the newest information, assets, and professional suggestions on your marketing campaign!
GET AHEAD OF THE PACK
Gear up for 2027
Get the most recent assets, methods, instruments, and extra to create your charity’s London Marathon 2027 marketing campaign.
Please word: figures quoted relate to fundraising exercise on JustGiving solely. JustGiving is certainly one of many fundraising platforms that individuals can select from when fundraising for occasions such because the London Marathon. All figures quoted embrace Reward Support and are correct as of 28 April 2026.
