Atlanta, Georgia, is a metropolis outlined by its spirit of group and collaboration. As residence to a number of the world’s most influential organizations and companies (together with Double the Donation itself!), the “Capital of the South” has change into a significant hub for revolutionary philanthropy. That signifies that for Atlanta-based nonprofits, tapping into the mixed energy of the native workforce isn’t only a technique; it’s a necessity for sustainable progress.
Office fundraising (which incorporates matching presents, payroll deductions, volunteer grants, and extra) permits nonprofit supporters to amplify their impression with out digging deeper into their very own pockets. On this publish, we’ll dive into six Atlanta-based nonprofits which might be main the best way when it comes to office giving success.
These embody:
- CDC Basis
- American Most cancers Society
- CARE USA
- Habitat for Humanity Worldwide
- Open Hand Atlanta
- Woodruff Arts Middle
From international humanitarian giants to native food-security heroes, these standout groups repeatedly reveal the way to market company giving alternatives successfully utilizing trendy instruments and clear messaging. Let’s see their leads to motion under!
1. CDC Basis
Based mostly in Atlanta, Georgia, the CDC Basis is an unbiased nonprofit that was created by the U.S. Congress in 1995 to mobilize philanthropic and private-sector assets to help the Facilities for Illness Management and Prevention’s important well being safety work. Whether or not responding to international pandemics or addressing native well being disparities, the Basis serves as an important bridge between the private and non-private sectors to save lots of and enhance lives.
How the CDC Basis Markets Office Fundraising
The CDC Basis understands that many donors wish to match their presents however merely don’t know if their employer presents this system. The group’s devoted “Matching Presents” web page addresses this friction head-on.
Right here’s what this useful resource is doing effectively:
- Clear Worth Proposition: The CDC Basis leads with the headline “Make Your Present Go Twice as Far,” reinforcing the concept that the donor is the hero of the story.
- Transparency: They explicitly point out that matches can apply to presents from spouses, retirees, and board members, that are teams usually neglected in customary office giving outreach.
- Built-in Matching Present Search Instrument: The Basis’s match web page prominently options Double the Donation’s firm search instrument. This enables a donor to sort of their firm title and instantly entry particular match ratios, minimal/most quantities, and hyperlinks to their firm’s portals.
By offering an accessible self-service instrument, the CDC Basis reduces the executive burden on its employees whereas empowering donors. This transparency builds belief and encourages greater present quantities, realizing {that a} $100 donation may simply change into $200 or $300 for international well being initiatives.
View the online web page right here.
2. American Most cancers Society
With its international headquarters within the coronary heart of Atlanta, the American Most cancers Society is a powerhouse of analysis, advocacy, and affected person help. Their overarching mission is to enhance the lives of individuals with most cancers and their households, guaranteeing that everybody has the chance to stop, detect, deal with, and survive the illness.
How the American Most cancers Society Markets Office Fundraising
ACS presents a masterclass in segmented advertising and marketing. The group supplies two distinct pathways for office engagement: one for the person worker and one for the company accomplice (every of which is completely promoted all through the web site).
Let’s take a more in-depth look:
Their “Worker Engagement for People” web page focuses on the convenience of office giving for particular person donors, together with via corporate-sponsored packages akin to payroll deductions and matching presents. This strategic advertising and marketing will increase supporters’ familiarity with these alternatives, rising the probability that they finally get entangled.
From there, ACS additionally supplies a direct hyperlink to its devoted matching presents web page, which makes use of the Double the Donation plugin to supply on the spot directions for donors to request a donation match from their firm.
In the meantime, the “Worker Engagement for Corporations” web page highlights a number of methods companies can accomplice with the American Most cancers Society, together with via micro campaigns, volunteer grants, and CFC initiatives.
The American Most cancers Society makes office fundraising really feel like a complete partnership somewhat than a one-off request. By highlighting matching presents, volunteer grants, and payroll giving, the group provides corporations and their workers a number of straightforward entry factors to help the mission. This, in flip, helps ACS maintain its huge analysis and patient-service budgets.
View the online web page right here.
3. CARE USA
Headquartered in Atlanta for the reason that Nineties, CARE USA is a number one worldwide humanitarian company. Whereas their work spans over 100 international locations, the group’s roots are firmly planted within the state of Georgia. CARE focuses on ending international poverty by empowering girls and women, responding to emergencies, and offering long-term growth help.
How CARE USA Markets Office Fundraising
CARE’s strategy to office fundraising is basically centered on the idea of inspiration. The group’s advertising and marketing collateral, such because the Worker Engagement net web page pictured under, makes use of daring, action-oriented language, akin to “Flip worker engagement into international impression.”
This in flip results in:
- A Sturdy Deal with Workforce Constructing: CARE markets its packages not simply as a technique to give cash, however as a technique to strengthen groups and construct long-term connections.
- Tangible Outcomes: The group cites spectacular statistics, together with 6,000 workers throughout 350 corporations contributing greater than $1 million in a single 12 months. This social proof encourages new company companions to hitch a profitable, established motion.
- Instructional Alternatives: Past simply asking for cash, CARE presents “instructional periods” to gas worker ardour, making the nonprofit a value-add to the corporate’s tradition.
CARE USA acknowledges that trendy workers need their work to have which means. By framing office giving as a career-enhancing expertise that builds international connections, the group can transfer past transactional fundraising and deep into the realm of true company partnership.
View the online web page right here.
4. Habitat for Humanity Worldwide
Although it operates worldwide, Habitat for Humanity Worldwide is a proud Atlanta-based nonprofit, with its administrative headquarters primarily based within the state of Georgia.
The group’s mission is easy but profound: to deliver individuals collectively to construct houses, communities, and hope, primarily based on the conviction that housing supplies a path out of poverty.
How Habitat for Humanity Worldwide Markets Office Fundraising
Habitat’s “Office Giving” web page is designed for donors who worth simplicity and comfort. The staff makes use of mission-relevant imagery to floor its digital presence within the bodily actuality of its work.
Right here’s what its office giving advertising and marketing is doing effectively:
- Highlighting Partnerships: Habitat states that it companions with employers throughout the U.S. to allow office giving, making donors really feel like they’re a part of an enormous, coordinated effort.
- Mission-Targeted Programming: The group goes past passive engagement by providing a structured office giving program known as “The Present that Builds.” This initiative encourages corporations to get hands-on by combining monetary donations with advocacy and staff volunteer alternatives.
- Devoted Help Channels: Recognizing that office giving can typically require extra help, the group supplies devoted factors of contact for program info. This makes it straightforward for supporters to get entangled!
All in all, Habitat for Humanity Worldwide excels at making an enterprise-level group really feel exceptionally accessible. Its give attention to easy, handy choices appeals to busy professionals who wish to assist however might have restricted time and assets to commit to the executive facet of giving.
View the online web page right here.
5. Open Hand Atlanta
Open Hand Atlanta is a quintessential native nonprofit. What began in 1988 as a small group of mates cooking for neighbors with HIV and AIDS has since grown into one of many largest “Meals is Drugs” suppliers within the nation.
In the present day, the group prepares and delivers 1000’s of medically tailor-made meals to Georgians dwelling with persistent sickness or disabilities.
How Open Hand Atlanta Markets Office Fundraising
Open Hand Atlanta is a incredible instance of the way to combine office fundraising into each digital touchpoint, from their social media profiles to their web site. Right here’s what’s working particularly effectively:
- Social Media Advocacy: Open Hand makes use of platforms akin to Fb to share attention-grabbing graphics and video belongings. These posts present a transparent, step-by-step information to utilizing their search instrument to double a present, turning a $50 donation into $100 or extra.
- Seamless Donation Web page Integration: By figuring out the donor’s employer (e.g., House Depot) instantly inside the on-line giving course of, the group catches the donor in the mean time of highest intent.
- Outstanding Name-to-Motion: Open Hand ensures that matching present alternatives aren’t missed by together with a high-contrast, devoted part additional down their donation web page. Utilizing the daring headline “Does Your Employer Match Presents?” alongside a streamlined firm search instrument, the group supplies donors with a frictionless technique to confirm their eligibility and finally get entangled.
All in all, Open Hand Atlanta makes matching presents a pure a part of the giving circulation. They don’t look ahead to the donor to find a hidden web page. Fairly, they put the chance proper in entrance of them at checkout, no matter how the person arrived on the group’s type.
View the online web page right here.
6. Woodruff Arts Middle
Situated in Midtown Atlanta, the Woodruff Arts Middle is the town’s visible and performing arts hub. House to the Excessive Museum of Artwork, the Atlanta Symphony Orchestra, and the Alliance Theatre, the Woodruff Arts Middle’s mission is to encourage and have a good time famend arts and schooling for various audiences.
How the Woodruff Arts Middle Markets Office Fundraising
The Woodruff Arts Middle markets its Staff for the Arts (EFA) program as a premium office giving program that mixes philanthropy with distinctive benefits.
Right here’s what this group is doing significantly effectively:
- Taking part in Up the Advantages Angle: Fairly than focusing solely by itself mission, the Woodruff staff highlights what workers get in return, together with insider entry and different unique advantages.
- Distinguishing Between Sponsorships vs. Campaigns: The group clearly distinguishes between Sponsorships (for model publicity) and Campaigns (for worker engagement). This makes it straightforward for corporations to find out the place and the way they’d prefer to get entangled.
- Affect Reporting: The Woodruff Arts Middle makes use of particular native knowledge, noting that the EFA program generates almost $1 million in income and serves over 171,000 college students and educators every year.
Woodruff treats its office donors like invaluable members, establishing a concrete sense of belonging. For a lot of Atlanta professionals, being an “Worker for the Arts” is a badge of honor that connects their skilled life to the cultural heartbeat of their metropolis.
View the online web page right here.
Closing Ideas for Atlanta Nonprofits
In case you run an Atlanta-based nonprofit that’s seeking to develop its office fundraising efforts, these six organizations supply a wealth of inspiration.
Whether or not you’re a big worldwide physique or a area people staple, the rules of success stay the identical. By successfully advertising and marketing office giving, your staff can equally faucet into the immense generosity of the native workforce. Whenever you present a donor that their employer is prepared to face behind their contribution, you aren’t simply asking for cash; you’re providing them a technique to lead.
Searching for extra assets for Atlanta-based nonprofits like yours? Take a look at these corporations with beneficiant packages your staff might be able to faucet into:
